May 10, 2011
An important thing for any indie artist to have is a quality press kit. Press kits are what you hand out to venues, managers and you even use them for grants. A press kit should be short, sweet and to the point. But you don't want to skimp on any content. You can start with a cover page/letter. This will explain who you are and why you're sending this to them. Kind of like a resume cover letter explaining key points as to why they should look at the rest of your kit. Next is the most crucial part- your one page. It's your bio, photos, reviews from newspapers and magazines, your booking information and discography. It's all on one page for convenience, it's also easier to lose parts of a press kit that is multiple pages. Just like applying for a part time job, it's got to be to the point. In this case however it HAS to look professional. It's worth putting out the extra cash to get it professionally printed, you don't want to look like an amateur.
In the background of your one page, on both sides you include your picture. On the first side make your photo clear, have it a good representation of who you are and what you look like. And around the portrait you include your bio written in third person. You're not writing an autobiography, you want it to sound like a sales pitch. It usually helps to get someone else to write it for you, with some guidelines of what you want it to include. It should explain the type of songs you perform, your experience, what kind of artist you are and what your future aspirations are, whether it's planning a cross country tour or a new album. Also on the front side put some quotes or reviews. On the back side, you want another photo, it can be more artistic like an album cover. Here you put the albums you've done so far and reviews for them. Include past shows you've played and all of your contact and booking information.
With your press kit you include your business card and demo. A demo is only 3 or 4 of your BEST songs. It must look professional as well. With a photo of yourself, some lyrics in the booklet and all of your contact and booking info. Just in case it separates from your one page and it doesn't hurt to put this information on the disc itself. Remember, time is money. People don't have time to spend more then 5 minutes looking at a press kit. It's your advertisement it needs to capture the eye, have your best features and be blunt.
- Julie JD -